Content creation for haircare and cosmetics
Sunflower Agency can help you create specialized editorial content. Our copywriters seamlessly weave their in-depth knowledge of the hairdressing and cosmetics sectors into their writing.
Content creation: understanding, creating, evoking emotions.
We deliver editorial solutions with high added value, ensuring your messages, values, and identity are conveyed in a unique emotional and commercial manner.
Our team of copywriters, web writers, communication and marketing experts in the hairdressing and cosmetics industry not only understand the intricacies, but also excel in the art of crafting precise and compelling narratives.
Our secret? A refined editorial style, captivating storytelling, well-timed and high impact keywords, without a hint of grammatical errors — revealing your identity, showcasing your business, and helping you achieve your goals.
OUR COMMITMENT
Creating and enhancing content in our copywriting lab
We meticulously study your brand, extracting its essence, and create tailor-made communication content.
From crafting entirely new content to refining existing texts, our lab produces unique, qualified and expertly-written content to showcase the natural beauty of your products and services.
Our team of copywriters comes from various sectors in the hairdressing, cosmetics, and marketing industries. Whether a pharmacist, press officer, marketing director, hairdresser, or SEO expert, they all share a passion for selecting the precise words to enhance your print and digital communication.
There are a wide variety of media formats, requiring a tailored writing approach. A flyer demands concision and impact, a press kit requires allure and compelling arguments, while a website calls for SEO techniques and a wealth of creativity to ensure a successful user experience!
Our TMSC©*
Powerful linguistic compoundThis allows us to bring together different professional skills that will help reinforce the structure and impact of your future content. With expertise in Translation, Marketing, Scientific and Content Creation, our copywriters work hand in hand, combining their know-how in these fields.
* Translation-Marketing-Scientific-Content
Research and Development
Haircare and cosmetics translationAll creative work is grounded in the analysis of diverse factors: your target audience, the subject matter, and the contextual landscape, including a thorough examination of your competitors. A comprehensive understanding of your identity, your positioning, your vision, your strengths, opportunities, and challenges, as well as your products and services, is fundamental to any content creation.
Technical proficiency
and creative writing skillsOur expertise and editorial strategies, blending technical precision with creative flair, are adaptable to various communication channels — web, social media, print materials, or paper-based formats. Furthermore, they align with diverse marketing objectives, including advertising, institutional messaging, educational content, and commercial promotions, ensuring the development of high-performance and impactful content.
Types of documents
Print & digital- Print documents: brochures, catalogs, training books, marketing books, flyers, press kits and releases, product sheets, sales pitches...
- Web documents: banners, blog articles, social media posts, websites...
- Video formats: subtitles, transcription, voice-overs...
Hairdressing and cosmetics content: what are the goals?
Creating editorial content as part of a communication strategy is an essential, yet at times challenging task. It requires adept handling of words, concepts, impeccable spelling, and an abundance of editorial creativity. The copywriter is also a keen investigator, researcher, and analyst, activating impactful levers. It's a true blend of spirited writing designed to inform, persuade, and captivate your audience.
Informing, convincing, educating
Identifying your target audience and choosing the right words, while respecting an editorial strategy to attract and persuade them, is key. Today, more than ever, brands must educate an audience attuned to their commitment, values, and how they apply them.
Mastering expertise and captivating your audience
Content serves as a window into a brand's expertise and values. It must showcase compelling arguments through creative writing to not only capture attention but also foster genuine engagement, while remaining authentic and staying true to the brand identity.
Ensuring uniformity without duplicating
Content creation must adhere to a meticulous editorial strategy, guaranteeing consistency and relevance across different media and communication channels. Print and web demand specific skills to craft tailor-made, high-value-added content.
All of our content creation services
Copywriting
Editorial line creation and creative writing
SEO copywriting service
SEO optimization to boost your online visibility
Rewriting
Customized makeover of your editorial content
Other language services
Editorial translation
Professional scientific and technical marketing translations
Certified translations
Official administrative, legal and commercial documents for businesses and individuals
Multilingual DPT services
Layout for your source and/or translated documents