Beauty copywriting, a captivating touch
Dynamic copywriting has impact and influence. Through creative writing, compelling hooks, and a blend of seduction and emotion, we craft content that is not only persuasive but also memorable — a perfect fit for your audience and chosen communication channels.
OUR COMMITMENT
Two-phase copywriting by Sunflower Agency The art of limitless emulsification!
We use a two-phase strategy: one marketing and the other creative and technical, for tailor-made appeal.
Initial marketing analysis
DNA, goals, audience, subject, benchmark, trends- Brand: DNA, identity, positioning, products and services, values...
- Marketing goals: identify the levers to activate.
- Target audience: create messages that are both relevant and captivating.
- Subject: its context, the trends it fits into, its innovative character... for an expert and impactful message.
- Competition and trends: refine the impact.
Creative copywriting
Editorial line, communication channel- Relevant creativity: sparking interest and commitment at any cost, but not at any price!
- Crafting a distinctive tone and style: ensuring impact, evoking emotion, and establishing credibility for your target audience.
- Adaptation to the medium: customized content for each type of media (print, web, press, video...)
Sunflower copywriters
Our copywriters have honed their skills in marketing and communications agencies, press agencies, and advertising agencies or within corporate environments. They all have backgrounds in the cosmetics, hairdressing and luxury goods sectors.
Their scientific and technical skills, combined with expertise in communication, allow us to develop compelling and engaging outbound and inbound marketing content.
Their ability to explain scientific concepts in simple terms, their understanding of brands and the challenges they face, and their choice of highly precise words are key assets for conveying a clear, well-structured and highly persuasive message with a lasting impact.
Clear idea, clear content
Tell us your needs in the simplest terms possible. We specialize in copywriting for a wide range of materials for both print and web platforms.
- Press kits and press releases
- Brochures and catalogs, training books, product sheets
- Brand storytelling
- Websites, blog articles, social media posts, newsletters, whitepapers...
Copywriting for haircare and cosmetics: what are the stakes?
The aim of copywriting is to inspire your audience to take decisive action. Copywriting is a complex formula of expert and natural techniques for our copywriters!
In the hairdressing and cosmetics sectors, the art of seduction is paramount, technique and science are indispensable, and expertise and transparency are essential in a society that has become attuned to ethical consumption, seeking meaning and soulful well-being.
Understanding brand stakes
Prior to diving into any copywriting project, our copywriters lay the groundwork with your brand identity — its personality, colors, values, and promises. Following a comprehensive study of your brand image, diverse services and products, and communication objectives, the copywriter creates personalized content infused with soul and designed to evoke emotions, aiming to captivate, convince, and foster loyalty within your target audience and ultimately, drive sales!
Writing compelling content
Copywriting is a captivating art that showcases your business for tangible results. Selecting the perfect words through creative writing, while leveraging the insights gained during the brand study, allow for the creation of an editorial line that reflects your identity. Tone and style, coupled with persuasive writing techniques and a thorough understanding of your audience, lead to high-impact and influential personalized content.
All of our content creation services
Copywriting
Editorial line creation and creative writing
SEO copywriting service
SEO optimization to boost your online visibility
Rewriting
Customized makeover of your editorial content
Other language services
Editorial translation
Professional scientific and technical marketing translations
Certified translations
Official administrative, legal and commercial documents for businesses and individuals
Multilingual DPT services
Layout for your source and/or translated documents